As the holiday season approaches, it’s time to reflect on the importance of supporting small businesses and the profound impact it has on our communities. At Platter's Chocolate Factory, we’ve seen firsthand how shopping local creates ripple effects that benefit everyone—from job creation to community enrichment.

Shopping small isn’t just a trend; it’s a movement that strengthens neighborhoods and sustains dreams. This season let’s celebrate Pink Friday, Small Business Saturday, and every opportunity to support local businesses that make our communities unique.

What is Pink Friday?

Pink Friday, celebrated the Friday before Black Friday, puts small businesses in the spotlight before the big-box frenzy begins. It’s a chance to start your holiday shopping early while supporting the passionate entrepreneurs who pour their hearts into every product and service. By choosing local shops, you’re choosing quality, craftsmanship, and a personal touch you won’t find in large chains.

The Significance of Small Business Saturday

Small Business Saturday, created by American Express in 2010, takes place the day after Black Friday. This day is all about showing up for small businesses and encouraging others to do the same. Whether you’re grabbing coffee at a neighborhood café, picking up handmade gifts, or enjoying treats from your favorite chocolatier (like us!), every dollar spent locally helps keep the lights on for small business owners.

How Shopping Small Benefits the Community

1. Economic Impact: For every dollar spent at a small business, approximately 67 cents stays in the local economy. These businesses often source from other local suppliers, creating a multiplier effect that supports even more jobs.
2. Personalized Service: Shopping local means you get to interact with the people behind the business. Whether it’s a warm greeting when you enter the store or a customized recommendation, the experience feels personal and special.
3. Unique Products: Small businesses often offer one-of-a-kind items you won’t find anywhere else. At Platter’s, our sponge candy and handmade chocolates are crafted with care, bringing joy to every bite.
4. Building Community: Small businesses help create vibrant communities. They sponsor local events, support school fundraisers, and serve as gathering spaces where neighbors connect.

How You Can Support Local

• Shop Early: Avoid the last-minute rush by participating in Pink Friday and Small Business Saturday.
• Spread the Word: Share your favorite small businesses on social media. A simple post or review can introduce others to hidden gems.
• Think Local First: Before heading to a big-box store or online retailer, consider if a small business has what you need.

A Heartfelt Thank You

At Platter's Chocolate Factory, we’re endlessly grateful for your support. Every visit, every purchase, and every recommendation allow us to continue doing what we love—creating delicious chocolates that bring joy to your celebrations.

This holiday season, as you plan your shopping, remember the impact you can make. By choosing to shop small, you’re helping dreams thrive, families prosper, and communities flourish.

Together, we can keep the spirit of small business alive. Mark your calendars for Pink Friday and Small Business Saturday, and let’s make this season one to remember—for all the right reasons.

Please consider supporting Platter’s Chocolate Factory by following, posting or sharing a review on any of these platforms:

• Google
• Instagram
• Facebook
• Trip Advisor
• Yelp

Thank you for your support and can’t wait to see you at Platter’s Chocolate Factory!

Heidi J. Urban
Lover of all thing's chocolate and Buffalo’s biggest fan!
Platter’s Chocolate Factory
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